Exhibitor Best Practices

Create an eye-catching and inviting booth that reflects your brand. Use high-quality visuals, clear signage, and well-designed displays. You’ve spent money on your booth, don’t just settle, this is your chance to create a memorable first impression. What will set you apart from the others? Spend money if you need to hire a designer or florist or order a decent backdrop from Amazon that represents your brand. If you are selling photography, having a fancy backdrop is probably not required, but make the effort to invest and bring a monitor showcase video highlights, large framed prints, or a photobook of your sample work. If you need help with branding, we would be happy to put you in touch with the right people to elevate your professionalism.

Feature interactive elements that encourage attendees to stop by and engage with your booth. This could include product demonstrations, samples, or interactive activities like a Social Media contest

Ensure your booth staff is knowledgeable about your products or services and well-trained in customer engagement. Ensure they are appropriately dressed, this is your brand representative!!! Approachability and friendliness go a long way. Have a no eating at your booth policy, put away cell phones. It is most distasteful to walk by a booth and the staff are head buried in their cell phones. This gives the idea that they are too busy to chat weddings. Guess what you’ve just lost a potential client.

Have professionally designed, branded marketing materials such as brochures, business cards, and promotional items. Make it easy for attendees to take home information about your business. Invest in a QR Code sign (Ask us we can help you)

Implement a lead capture system to collect attendee information. This could be through a digital app, business card collection, or a sign-up sheet. Follow up with leads promptly after the event.

Offer exclusive promotions or giveaways to attract visitors to your booth. This can create excitement and incentivize attendees to learn more about your offerings. Set a time limit for the promotion.

Build relationships with fellow exhibitors. Collaborate on cross-promotions, and share insights and tips. Networking with other businesses can open up new opportunities. Attend our Industry night networking event.

Leverage social media before, during, and after the event. Create buzz by promoting your participation, sharing live updates, and engaging with attendees online. Use event-specific hashtags.

Develop a robust follow-up strategy before the event. Send personalized emails, offer post-event promotions, and stay connected with leads to nurture the relationship. Ever heard of Mailchimp?

Maintain a professional appearance and demeanor. Dress appropriately, and ensure that your booth staff represents your brand well. Shower, use mouthwash (Yup we said it) Body odour and bad breath will make them run far from your booth and chewing gum is unprofessional

Gather feedback from attendees about their experience with your booth. Use this information to continuously improve your tradeshow strategy for future events. Be ready to listen

Tailor your messaging and approach to resonate with the specific needs and preferences of the wedding-focused audience. Understand the latest trends and preferences in the wedding industry. Not everyone will be your client and that’s okay

Incorporate interactive technology like tablets or touchscreens to showcase your portfolio, collect information, or run engaging presentations.

Plan your logistics well in advance. Ensure you have all necessary materials such as writing paper, extension cords, pens, pencisl etc., staff is trained, and any technology or equipment is in working order. Pack a lunch so you don’t need to leave the show to buy . Dress well, wear comfortable shoes